#ShaveSexy with the King and Queen of Shave’s
I was fortunate enough to listen to Will King, founder of King of Shave’s, Speak at a recent Edinburgh based event.
He covered how his battle with the BIIIG traditional shaving brands was a tough one and how he was taking the battle to a ground that he knows far more about than his competitors. The Social Sphere.
Will has been in marketing for ages and is easily an early adopter of using social marketing to further the growth of brand awareness and attract new customers.
His latest foray has been to use the very gorgeous Diane Wood in a well created, choreographed and filmed ad.
You know an ad is good when it creates natural buzz, and this ad has created a HEAP of buzz, mostly because YouTube have now restricted the add to over 18’s only - I mean, Come on!! Ok, its a #shavesexy ad - it’s supposed to be. But theres no way that it should only be viewable by over 18’s.
Have your call - watch the vid and Vote here
About Me
In general this is a collection of my mindless ramblings, the things i like and don't like from around the Flying Spaghetti Monster, sometimes, called the interwebs.Oh, and the odd photo too.
